Privacy Policy
Ali Hively LLC, Inc., and its affiliates and subsidiaries (referred to as “Ali Hively LLC,” “Rise Girl ““we,” “us,” or “our”) respects your privacy. This Privacy Policy governs the websites (each a “Site”) and mobile applications (each an “App”) that display or link to this Privacy Policy as well as the other services owned, operated, and/or provided by Ali Hively LLC (collectively, the “Services”). This Privacy Policy describes the types of personal information Ali Hively LLC collects from and about you, how Ali Hively LLC may use and disclose such information, and your choices and legal rights with respect to such information.
We collect, use, disclose, and otherwise process your personal information only in accordance with applicable data protection and privacy laws and this Privacy Policy. By using the Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree, please do not access or use the Services.
For purposes of this Privacy Policy, “personal information” refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you.
1. INFORMATION WE COLLECT
Depending on your use of the Services and how we otherwise interact with you, we may collect or obtain information from and about you in several ways, including (A) directly from you; (B) automatically when you interact with the Digital Services (as defined below); and (C) from third parties.
Personal Information You Provide
Ali Hively LLC collects personal information from you when you choose to share it with us. This may include when you use the Services; register or create an online account with or through the Services; purchase products or services; request information from us; sign up for subscriptions, newsletters, or our email list; use the Sites or Apps; enter into sweepstakes or other promotions administered by us (or on our behalf); fill out a survey administered by us (or on our behalf); request customer support; or otherwise communicate with or contact us.
The personal information we collect may include your biographical information (i.e., name, physical address, email address, telephone or mobile number, date of birth, and gender), registration information (i.e., username), activity and fitness preferences, photo, household size and other economic information, sizing information for apparel-related services, education level, preferences related to particular product lines, and additional information collected in connection with event participation (i.e., emergency contact information, team information, financial information if needed for disbursements, etc.).
Personal Information You Share Publicly or With Others When You Use the Services
You may choose to upload or add photos, videos, comments, reviews, or other content when you use our interactive Sites and Apps. You may also participate in online communities, including on our Sites and Apps and on social media. Any information you may disclose in a public manner on our Sites or Apps or in blogs, on message boards, in chat rooms, or other public forums (including third-party websites, applications, or services) is publicly available. Please exercise caution when disclosing personal information in these public areas.
Certain Services may also offer you the ability to message one-on-one or as a small group. Ali Hively LLC may store this information to continue to make it available to communications participants or as reasonably necessary to achieve a legitimate business or commercial purpose, such as providing you with or billing you for the Services, maintaining and operating the Services, and as necessary to protect Ali Hively LLC’s legal interests.
Personal Information You Provide When You Make a Purchase
If you purchase a paid subscription or other product or service from us, we or our third-party payment processors may collect a payment card number and related financial information (such as CVV, expiration date, and billing address) or information about other payment methods. Ali Hively LLC does not collect or retain your full payment card information. Ali Hively LLC may, however, process your billing address, the expiration date on your card, and the last several digits of your card number.
Information from Linked Accounts
You may choose to provide us access to information directly from your device (which may be a computer, tablet, smartphone or other device you use to access our Sites and/or Apps). This may include your location information, your fitness data, and/or your physical movements. It can also include user-generated content you may provide us with, such as videos and photos, or other data you provide us such as physiological data and/or data related to your lifestyle (including activity logged, distance covered, hardware used and/or other similar data related to your activity).
Personal Information Provided by a Friend or Other Contact
If someone sends you a communication from the Services, such as a gift subscription, Ali Hively LLC may use the information provided (e.g., your name, contact information, etc.) to facilitate communication with you or fulfill the order.
Photographs You Provide
As noted above, you may provide us with photos of yourself. Additionally, if Ali Hively LLC participates as a service provider for an event organizer, we (and our partners) may capture your likeness in photographs or other recordings. We and/or the applicable race organizer will seek your consent if Ali Hively LLC intends to derive your biometric information from photos or other images solely in association with the categorization of such photos in association with our race photography platform, FinisherPix.
2. INFORMATION WE USE
Ali Hively LLC may use the personal information we collect to fulfill our contractual obligations to you and for a variety of legitimate business or commercial purposes, including:
To provide the Services, including content on our Sites and Apps; subscription-based, membership-based, or other paid Services we offer; and the products we sell via the Services.
To process your payments and fulfill your orders.
To fulfill your registration requests for events, experiences, or other programs, including events or programs organized by third parties.
To provide you with personalized information and content that you request, including maps, audio programs and podcasts, films, educational content, and event photography services.
To publish content, films, and photos that you submit or post.
To communicate with you, including to respond to your inquiries/requests and request feedback from you. We may also use your personal information to invite you to participate in surveys administered by us (or on our behalf). Additionally, from time to time, we may use your personal information to send you important updates and communications about this Privacy Policy and/or other applicable terms and conditions.
To protect the security and integrity of the Services and our business, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities and managing risk exposure, including by identifying potential hackers and other unauthorized users.
To enhance and personalize your online browsing experience.
To understand the usage and operations of our Services; develop new products or services; and conduct analysis to enhance or improve our content, products, and services.
To send you newsletters and other marketing and promotional materials from Ali Hively LLC or on behalf of our partners and affiliates. Details on how to exercise your choices with respect to marketing and promotional communications from us can be found in the “Your Choices and Legal Rights” section below.
To comply with applicable laws and regulations and to respond to lawful requests and communications from law enforcement and other government officials.
To carry out sales and business transactions in which information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction.
To protect our rights, privacy, safety, property, and/or those of others.
Additionally, we may use your personal information for other purposes disclosed at the time you provide your information or otherwise with your consent.
In addition to the purposes listed above, we may use your personal information to deliver interest-based advertising to you on the Digital Services and across other websites, online services, or platforms. You can opt out of our use of your information in this manner. For more information on how to exercise your choices with respect to interest-based advertising, please see the “Your Choices and Legal Rights” section below.
Please note that we may also de-identify or aggregate information so that it will no longer be considered “personal information” and use such information for analytics purposes or other purposes consistent with those described in this Privacy Policy.
3. INFORMATION DISCLOSURE
We may disclose each of the categories of personal information we collect from and about you with the following categories of recipients:
Our Affiliates and Subsidiaries: We may disclose your personal information to Ali Hively LLC affiliates and subsidiaries for business, operational, promotional, and marketing purposes.
Our Service Providers: We disclose your personal information to third parties that provide business, professional, marketing, analytics, or technical support services to us; help us operate our business and the Services; or administer activities on our behalf. We require our service providers to only use your personal information in connection with providing services to Ali Hively LLC.
Our Analytics and Advertising Partners and Providers: Certain parts of the Digital Services cookies, pixels, or similar technologies. For example, we (or our partners and service providers) may use cookies or other technologies provided by third parties to deliver more relevant advertising and to link information collected across different computers or devices that you may use. Use of these technologies may allow third parties to receive personal information about your use of the Digital Services. Although our business model is not focused on selling information, under certain privacy laws, the disclosure of personal information via these technologies may qualify as the “sale” or “sharing” of personal information, and you may have the right to opt out of such disclosures (as described in the “Your Choices and Legal Rights” section below).
Competent Governmental and Public Authorities: We will disclose your personal information as necessary to respond to subpoenas, judicial processes, or government requests and investigations, or in connection with an investigation on matters related to public safety. We may disclose your information to protect the security of our Services, servers, network systems, and databases. We also may disclose your information as necessary, if we believe that there has been a violation of our Terms of Use, any other legal document or contract related to our Services, or the rights of any third party.
Relevant Third Parties in Connection with a Business Transaction: We may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, your personal information may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, your personal information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use commercially reasonable efforts to try to require that the transferee use the transferred personal information in a manner that is consistent with this Privacy Policy.
Other Parties: We may disclose your personal information when you consent or direct us to share your information, such as when you connect your account to a compatible service that is not provided by us. Additionally, we will disclose your personal information to other parties as we believe necessary or appropriate either to: (i) comply with applicable law; (ii) protect our operations and those of our affiliates and subsidiaries; (iii) investigate and prevent against fraud; (iv) protect our rights, privacy, safety, or property and/or those of others; or (v) allow us to pursue available remedies or limit damages that we may sustain.
Please note that we may also de-identify or aggregate personal information so that it will no longer be considered “personal information” and disclose such information to third parties for any purpose as permitted by law, including for marketing or analytics purposes.
4. YOUR CHOICES AND LEGAL RIGHTS
We respect your privacy and provide you with information about our processing of your personal information and the ability to exercise control over our use of your information. This section of our policy outlines: (a) your choices about how we use your personal information; (b) your legal rights related to your personal information based on where you reside; and (c) specific disclosures required by law in certain States and other territories.
Your Choices
We provide you with the ability to make certain choices about how we use your personal information, as described below.
Marketing and Promotional Communications(Email or SMS): You can opt out of receiving marketing and promotional communications from us at any time by using the contact information below or following the instructions included in any marketing or promotional communications that you receive from us. Note that even if you opt out of receiving marketing and promotional communications from us, you will still receive non-marketing or transactional messages from us, including messages about your account and responses to your inquiries/requests.
Cookies: As noted above, we (and our partners and providers) use cookies on the Sites for various purposes, including for analytics and advertising purposes. To learn more about the cookies in use on our Sites or to adjust your preferences with respect to the cookies deployed on the Sites, use our cookie preference tool found by clicking “Manage Cookie Preferences” in the footer of the Sites.
Location-Based Services: If you use the Apps, you may control our collection and use of location-based information by adjusting the settings on your mobile device. You can also stop our collection of location information from your device(s) by uninstalling the Apps.
Depending on where you reside or were located when we collected your personal information, you may have certain rights in relation to your personal information, as described below. For more information about jurisdictions where these options are available, please read the additional instructions immediately following the list of rights below.
Right of Access:
You may ask us to confirm whether we are processing your personal information and, if so, details regarding our processing of the personal information.
You may also request that we provide your personal information, in a portable and, to the extent technically feasible, readily usable format.
You may request information about our disclosure of your personal information to third parties, including a list of any third parties to whom we disclosed your personal information for direct marketing purposes
Right to Delete: Subject to certain exceptions, you may request that we delete your personal information. There are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, to detect and protect against fraudulent and illegal activity, to exercise our rights, or to comply with a legal obligation.
Right to Correct: Subject to certain exceptions, you may request that we correct inaccuracies in your personal information. We will take commercially reasonable efforts to make the corrections that you request.
Right to Opt Out of Certain Types of Information Uses and Disclosures: As described above, we use and disclose to third parties personal information for analytics and advertising purposes. If you are interested in exercising your right to opt out of the “sale” of your personal information or the processing of your personal information for “targeted advertising” (as these terms are defined in applicable law), you may submit a request at any time by submitting the Consumer Privacy Rights Request linked at the bottom of our Sites (where available based on user location and applicable law) and/or visiting the “Cookie Preferences” tool in the footer of the Sites and toggling the “Performance Cookies” and/or “Targeting Cookies off.
Right to Revoke Consent: We may seek your affirmative consent to process your personal information for certain purposes. Where applicable, you may revoke your consent at any time.
Right to Limit Certain Processing Activities or to Object to Certain Processing Activities: Where we have not sought your affirmative consent to process your personal information, you may have the right to limit or object to our continued processing of that personal information.
If you exercise any of the foregoing rights, we will not discriminate against you.
To make a request, please email [email protected]. When we receive your request, we will provide additional information about the timing of our response, any additional information we may need from you, and if we are unable to fully comply with your request. We will endeavor to respond to your requests within the timeframe established by the applicable law. If we need additional time to respond to your request, we will inform you of the reasons why. If we decide not to take action on your request, we will explain the reasons why. We may place reasonable limits on responding to repeated requests, where allowable by law.
Alternatively, where available, you can use certain preference signals to exercise your sale and sharing opt-out right automatically with all businesses that you interact with online, including Ali Hively LLC. If you enable a browser-based opt-out preference signal that complies with the CCPA, such as Global Privacy Control (GPC), in certain territories, upon receipt or detection, we will make reasonable efforts to treat the signal as a valid request to opt out of the sale or sharing of personal information linked to that browser as required by applicable law.
In order to protect your privacy, we may require proof of your identity before we can act on your request. Where applicable, we will use the requested information for verification purposes only. We may decline certain requests if we cannot verify your identity and confirm the personal information we maintain relates to you.
You may authorize someone to submit a privacy rights request on your behalf (an “authorized agent”) using the submission methods outlined above. An authorized agent will need to demonstrate that you have authorized them to act on your behalf. Depending on the evidence provided, we may also contact you to verify your identity directly with us or request confirmation from you that the agent is authorized to make the request.
Purposes for Collecting Personal Information
As described in more detail in the “Information Use” section above, we collect personal information to provide and manage the Services, fulfill our contractual obligations to you, and achieve a variety of legitimate business or commercial purposes.
Disclosures of Personal Information
As detailed in the “Information Disclosure” section above, we disclose personal information to fulfill the purposes described above. We will also disclose certain categories of personal information to competent governmental and public authorities and other third parties as necessary or appropriate, including when we have a legal or contractual obligation to disclose the information.
Sale and Sharing of Personal Information
We do not sell or share your personal information.
Use and Disclosure of Sensitive Personal Information
As detailed in the chart above, we collect certain “sensitive personal information” (as defined in the CCPA). However, we do not use or disclose such information for any purpose Ali Hively LLC of the limited permissible purposes set forth in the regulations implementing the CCPA. Such purposes including providing the Services and verifying, maintaining the quality of, and improving the Services.
We retain each category of personal information that we collect for as long as necessary to fulfil the purposes described in this Privacy Policy, including to satisfy legal or reporting requirements.
5. THIRD-PARTY SERVICES
The Digital Services may include links to or integrations with third-party websites and/or offer you the ability to interact with social plug-ins from social media platforms. We have no control over the personal information that is collected, stored, or used by third-party websites or social media platforms, and we are not responsible for their information handling or privacy practices. Your use of these third-party services is subject to each provider’s privacy policy, so we encourage you to read these policies carefully.
6. CHILDREN’S PRIVACY
Protecting children’s privacy is important to us. We do not direct the Services to, nor do we knowingly collect any personal information online from children under the age of 16. Please contact us if you are a parent or guardian of a child under the age of 16 and you believe that we may have collected personal information online from your child. If we learn that a child under the age of 16 has provided personal information online through the Services, we will use reasonable efforts to delete such information.
7. INFORMATION SECURITY
We take reasonable and appropriate physical, administrative, and technical steps to safeguard the personal information we collect from and about our customers and users of the Services. However, no security system is perfect, and we cannot guarantee the absolute security of your personal information.
8. INFORMATION RETENTION
We will retain your personal information as long as necessary to fulfill the purposes outlined in this Privacy Policy, including to satisfy our legal or reporting requirements, unless a longer retention period is required or allowed under law.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of personal information; the potential risk of harm from unauthorized use or disclosure of the personal information; the purpose for which we use the personal information; whether we can achieve the purposes through other means; and the applicable legal requirements.
If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.
9. REVISIONS TO THIS PRIVACY POLICY
We reserve the right, in our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. The “Effective Date” at the top of this page indicates when this Privacy Policy was last revised. When we make changes, we will revise the date at the top of this page to reflect the date such changes occurred. If we change the Privacy Policy in a material way, we will provide you with appropriate notice before such changes take effect. Unless otherwise stated, your continued use of the Services following the posting of a revised version of this Privacy Policy constitutes your acceptance of the changes.
10. HOW TO CONTACT US
Ali Hively LLC, Inc. is the controller and business responsible for processing your personal information as set forth in this Privacy Policy, except as expressly noted herein.
If you have any questions about this Privacy Policy or our information handling and privacy practices, you may contact us at [email protected].
Last Updated April 24, 2024